Modern Woolfare: Sustainable Clothing Innovation

I’m sharing the story of Modern Woolfare.

Brian is a forces veteran and makes his own clothing range from 100% wool. A real mantra of ‘Buy Less, Choose Well, Make it last’.

When climbing Snowdon last year, I’m confident that my Modern Woolfare wool shirt saved my life. Brian understands how the extremes of weather can impact us and his clothing takes care of most scenarios.

Breathable for when it’s warmer and insulating when we need heat the most, it also wicks moisture and has water-repelling qualities. I have had alterations after purchase and Brian has helped with those as well as bespoke luggage too for a cargo bike.