Season 4 · Episode 45 · 30 Jan 2026
45 - Pete Russell
With Pete Russell
“"So that was a catalyst for me to say, OK, I want to play a different game. I want to be part of the solution. And that was the genesis of Ooooby, a food system based on small-scale, independent and ecologically sound food producers””
Reflections
Q1: Place
If we could do a flypast on any part of the world that is significant to you, which place, city or country would it be and why?
Waiheke Island in New Zealand
Q2: Life
Give us a glimpse into your life story so far with an emphasis on what you are doing currently?
Grew up in a military family, spent 15 years in a lucrative business that crashed and led to a desire to be 'part of the solution' in re-imagining and disrupting food systems. Founded Ooooby in 2008 which now has hubs around the world.
Q3: Reset
Where on earth is your place or reset or re-charge?
At home with the family
Q4: Wonder
What wonder of the natural world excites you the most?
People and the potential of conversations that leads to change.
Q5: Hopefulness
What is your story of hopefulness (not your own) about a person, business or non-profit who are doing amazing things for the world?
Farmer Craig Hubbard who is the founder of the Shambhala farm in Australia and Tolly who runs Tolhurst Organic in Oxfordshire (UK)
Q6: Insight
As we prepare to re-enter, what insight, wisdom or question would you like to share with us?
How do we choose to perceive people, society and the future?
Location
Flyover
Waiheke Island in New Zealand
Guest
Devon (UK)