Season 4 · Episode 50 · 28 Jan 2026
50 - John Elkington
With John Elkington
“"There is some part of me that thinks, It's actually a good thing to blast billionaires into space if they come back transformed and if they then start to invest their capital and their wealth in some of the things we should be doing. The overview effect can be a very powerful ally".”
Reflections
Q1: Place
If we could do a flypast on any part of the world that is significant to you, which place, city or country would it be and why?
Dura-Europos in Syria
Q2: Life
Give us a glimpse into your life story so far with an emphasis on what you are doing currently?
From an early stage John worked strategically with boards and executives. He was described as a 'true green business guru' and an 'evangelist for corporate, social and environmental responsibility'. He co-founded Volans in 2008 and has written 20 books.
Q3: Reset
Where on earth is your place or reset or re-charge?
Nature and quiet places
Q4: Wonder
What wonder of the natural world excites you the most?
The distant migration of birds
Q5: Hopefulness
What is your story of hopefulness (not your own) about a person, business or non-profit who are doing amazing things for the world?
The Earth Shot Prize and one of the prize winners Coral Vita who breed coral organisms that are resistant to rising temperatures and acidity.
Q6: Insight
As we prepare to re-enter, what insight, wisdom or question would you like to share with us?
The overview effect from space can be transformative and a very powerful ally in raising big investment
Location
Flyover
Dura-Europos in Syria
Guest
🇸🇾 London (UK)