
Season 7 · Episode 82 · 30 Jan 2026
82 - Nicole Yershon
With Nicole Yershon
“"The best advice I can give a 15-year-old is don't rely on the adults too much. Most of the mean well, but they just don't understand the world."”
Reflections
Q1: Place
If we could do a flypast on any part of the world that is significant to you, which place, city or country would it be and why?
Havana in Cuba
Q2: Life
Give us a glimpse into your life story so far with an emphasis on what you are doing currently?
First job age 13 selling blouses on a stall at Petticoat Lane market on a Sunday morning. My Dad has always been an incredible inspiration and did amazingly well in the advertising arena. He was kind of like the true meaning of the word entrepreneur. I have always been an intrapreneur working in large companies such as Ogilvy before founding the NY collective. Today a connector, an executor of ideas who brings someone in like a conductor of an orchestra.
Q3: Reset
Where on earth is your place or reset or re-charge?
Home at the Lime house Basin near Canary Wharf
Q4: Wonder
What wonder of the natural world excites you the most?
The wonder of water that makes up over 70% of the planet.
Q5: Hopefulness
What is your story of hopefulness (not your own) about a person, business or non-profit who are doing amazing things for the world?
My son Max who was often getting expelled from school. After putting suitable support in place Max began to excel which inspired the rough diamond programme in Ogilvy which then led to them considering and employing people from a wider spectrum of thinkers. I carried on with that feeling of wanting to work with organisations like that, which led to a position on the board of Creative Conscience. I'm also the chair of the Ideas College to give kids a chance in life that ordinarily they wouldn't have had.
Location
Flyover
Havana in Cuba
Guest
🇮🇳 London (UK)
Mentions
Creative Conscience